In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. Finally, knowledge about different festival areas grew among frequent festivalgoers and they did not need festival area maps unless there had been major changes in their favorite festival. Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. To scrutinize frequent festivalgoers' motivations and practices in more detail, interviews of eight frequent music festivalgoers were conducted in October 2017. Register in seconds and access exclusive features. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. Bolderman, L. and Reijnders, S. (2017), Have you found what you're looking for? (2015) suggest that event attendees experience a sense of kinship and belonging that goes well beyond the scope of the event, and can propel them on an event career (p. 79). Thus, familial responsibilities were minimal for them. In the country of 5.5 million citizens, the number of festivals per capita is noteworthy, Finns participate actively, and the contents of festivals represent various artistic genres (for example, music, theatre, film, dance, literature and fine arts). : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, Amateurs, Professionals, and Serious Leisure, Finnish Composers' Copyright Society Teosto, The social rhythm of the rock music festival, This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management. Impact of length of visit on the perceived benefits of music festival attendance. Frequent festivalgoers socialised at festivals, but not only with friends since they also made new friends at festivals, as Pekka illustrated: We got acquainted in Denmark [Roskilde Festival] with four Finnish girls: It was awfully crowded there and they didnt find any place to camp. As a Premium user you get access to the detailed source references and background information about this statistic. 2, pp. Funk and James (2001) developed a Psychological Continuum Model (PCM) to describe the depth of individuals' psychological connection to a sport or team. Singapore. OSF (2018), Participation in Leisure Activities: Changes in Cultural Participation 2017, Official Statistics Finland, Helsinki, available at: http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html (accessed 28 August 2020). Get full access to all features within our Business Solutions. to incorporate the statistic into your presentation at any time. The features and practices of festival fandom and career development were studied using a qualitative approach with interview data. (July 10, 2020). 127-140. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. This statistic is not included in your account. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. Social practices include bonding, bridging, the sense of community and belonging (cf. 16 No. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. 1068-1079. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). You need at least a Starter Account to use this feature. In frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. 1, pp. The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). Jones, I. 2, pp. This is apparent particularly in the context of large rhythm music festivals (Nordvall and Heldt, 2017; Kinnunen et al., 2019a). 3 No. ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. 439-459. Register in seconds and access exclusive features. Music festivals in 2018 were attended by 23% of Americans. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. Staff Writer. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. 15 No. Second, the fandom might be directed at a certain musical genre. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. All the participating festivals used Facebook for the survey publicity and some of them distributed the survey link in Instagram as well. (Mean ratings on a 0-4 scale, where 0 = Experienced the benefit . Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. 27 No. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. LiveFIN (2020), Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], 11 December, available at: https://www.livefin.fi/festivaalibarometri2020/ (accessed 5 January 2021). Need infographics, animated videos, presentations, data research or social media charts? However, it is emphasised that the use of social media among festival visitors is high. During the pandemic . Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. A paid subscription is required for full access. Meretse, A.R., Mykletun, R.J. and Einarsen, K. (2016), Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Scandinavian Journal of Hospitality and Tourism, Vol. 4, pp. 283-298. (2015), What's my scene: festival fandom and the application of the big day out stage, in Creswell-Jones, A. and Bennett, R.J. (Eds), The Digital Evolution of Live Music, Chandos Publishing, Amsterdam, pp. 77-101. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). Using several examples, our study demonstrates the importance of social dimensions in music festival attendance, revealing the role of the frequent festivalgoers as important and potential actors in the production processes of festivals and the development activities in the networked production contexts. Festivals in the UK industry outlook (2022-2027) poll Average industry growth 2022-2027: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. hb``` The third spot is taken up by the Montreal International Jazz Festival. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. [3] Based on music festival demographics, their average age is 32, and they are more likely to be male (59%) than female (41%). 13 No. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. Attendance: 125,000 people. Henry, P. and Caldwell, M. (2007), Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, in Cova, B., Kozinets, R.V. Kinnunen et al., 2020). Career studies, on the other hand, concentrate heavily on sports events. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. 1, pp. Identification with other fans leads to social connections with them (Duffett, 2013), which in turn is related to well-being (Reysen et al., 2017; see also Packer and Ballantyne, 2011). Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. The social sustainability aspect is further attested by modified motives that are directed towards personal well-being. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Competing priorities as constraints in event travel careers, The consumption of music as self-representation in social interaction, Introduction to the special issue: music and tourism, A review of festival and event motivation studies, Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], The role of festivals and events in the regional development of cities cases of two Finnish cities. 296-313. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. Theyll fly to a show, get paid six figures, fly home, Bahl says. Big Performer: Ziggy Marley. 41-60. For instance, competing priorities defined by Lamont et al. You can only download this statistic as a Premium user. 2 No. trailer
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15 No. Furthermore, it was proven that the PCM introduced by Funk and James (2001) does not necessarily apply only to sports fandom, but it has useful conceptualizations for festival fandom as well. Frequent festival attendance is a leisure career (contrary to a work career) that can be developed, consciously or unconsciously. Cavicchi, D. (1998), Tramps like us: Music and Meaning Among Springsteen Fans, Oxford University Press, Oxford. The evolution of active-sport-event travel careers, Tramps like us: Music and Meaning Among Springsteen Fans, Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Understanding Fandom: An Introduction to the Study of Media Fan Culture, Popular Music Fandom: Identities, Roles and Practices. (2008), Does Gender Influence Online Survey Participation? 326-338. N3C1,%8Q(Vp. This leads to changes in motivations for participation, like in the event travel career, most probably towards social benefits and well-being. Tjora, A. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. [Online]. Some campers made a special effort to organize their site for a successful experience and to build their festival image (Gardner, 2004; Tjora, 2016). Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. The positive attitude was necessary, for instance, if the weather was not so good like Anna illustrated: If it's raining, I'm the one who thinks that I have to cheer up the folks (laugh).. Currently, you are using a shared account. 52 No. 23-39. Listening to live jazz: an individual or social act? This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. Then they heard us speaking [Finnish] and we got acquainted since we let them into our camp. Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . Its essentially kind of drowned out in many ways because everybody is picking up on this concept. Max Yasgur Rented Out His Farm for Woodstock. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. This makes it easy to find new friends or bridge in Quinn and Wilks' conceptualization (2016) as social interaction with strangers is more acceptable than in the surrounding society. Then you can access your favorite statistics via the star in the header. 18 No. However, for 34% of planners, it's virtual event attendance, as statistics confirm. The difference was statistically significant (2=8.77, p=0.003). The most important behavioral aspect was the essence of socializing. Pearce, P.L. Getz and Andersson (2010, 2020), as well as Getz and McConnell (2011), tested the event travel career model among participants of different sports events and concluded that it contained the following dimensions: motivations, travel styles, temporal and spatial dimensions, and event and destination choices. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. To download a report, please enter your email below. Festival attendance was an important element of frequent festivalgoers' social life. 7-30. 119-150. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. 29 No. 33 No. Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. We are happy to help. (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). Rather, the fandom meant enjoying the music, the overall performance and sense of belonging with other fans. 3, pp. But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. 3, pp. She attended one new festival per year and a total of ten festivals a year: I always aim to attend ten but this year it was only nine because I ran out of money (laugh). Festival attendance also increased fans' well-being (cf. 403-428. 32 No. Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. Prentice, R. and Andersen, V. (2003), Festival as creative destination, Annals of Tourism Research, Vol. Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. Sandelowski, M., Voils, C.I. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). 2023 TIME USA, LLC. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). Access to this and all other statistics on 80,000 topics from, Show sources information We cover all genres of music. One guy has a freezer. 1275-1298. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Worldwide music tour gross revenues 2011-2020, Number of music tour tickets sold worldwide 2011-2020, Leading music promoters worldwide 2020, by number of tickets sold, Highest grossing music tour each year in North America 2000-2021, Music industry revenue worldwide from 2012 to 2023 (in billion U.S. dollars), Music tour gross revenues from 2011 to 2020 worldwide (in billion U.S. dollars), Most successful music tours worldwide 2021, Most successful music tours worldwide in 2021, based on average gross revenue per show (in million U.S. dollars), Highest grossing worldwide music tours of all time 2019, Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars), Highest grossing festivals worldwide in 2019, Highest grossing festivals worldwide in 2019 (in million U.S. dollars), Number of music tour tickets sold from 2011 to 2020 worldwide (in millions), Average worldwide music tour admission price 2011-2019, Average ticket price for music tour concert admission from 2011 to 2019 worldwide (in U.S. dollars), Number of tickets sold for the highest grossing music festivals worldwide 2019, Number of tickets sold for the highest grossing music festivals worldwide in 2019 (in 1,000s), Leading music promoters worldwide in 2020, by number of tickets sold (in millions), The most successful music tours in North America in 2021, Most successful music tours in North America in 2021, based on gross revenue (in million U.S. dollars), Highest grossing music tour each year in North America from 2000 to 2021 (in million U.S. dollars), Most successful music tours in North America 2021, based on ticket sales, Most successful music tours in North America in 2021, based on ticket sales, Music sponsorship spending in North America 2010-2018, Music sponsorship spending in North America from 2010 to 2018 (in billion U.S. dollars), Canada: total music market revenue 2011-2020, Total music market revenue in Canada from 2011 to 2020 (in million Canadian dollars), Countries with the smallest music product sales per capita worldwide 2018, Countries with the smallest music product sales per capita worldwide in 2018 (in U.S. dollars)*, Quarterly spending of U.S. household on plays, theater, opera, and concerts 2013-2021, Average quarterly expenditure on plays, theater, opera, and concerts per consumer unit in the United States from 2013 to 2021 (in U.S. dollars), Share of parents taking children to a live music event U.S. 2018. 105-126. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. 19 No. under the Creative Commons License CC BY-ND 3.0, may be used That was the driving force throughout the 1970s and 1980s until it became a profitable format.. There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. Aggregate Attendance: 750,000. North American music and sound companies with the largest revenue in 2019, Leading music and sound suppliers by revenue in North America in 2019 (in million U.S. dollars)*, North American music and sound companies with the most employees 2019, Leading music and sound suppliers by number of employees in North America in 2019 (in million U.S. dollars)*, U.S. retail sales of sound gear 2021, by category, Sound gear retail sales in the United States in 2021, by product category (in million U.S. dollars), Number of events promoted by Live Nation from 2008 to 2021, Number of concerts and festivals promoted by Live Nation from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021 (in billion U.S. dollars), Live Nation Entertainment's ticketing revenue from 2008 to 2021, Live Nation Entertainment's ticketing revenue from 2008 to 2021 (in million U.S. dollars), Live Nation stock and the coronavirus 2020, Coronavirus impact: share price of Live Nation from February 19, to March 11, 2020, Concert and movie theater attendance since the coronavirus outbreak U.S. 2020, Share of adults who have attended a music concert or movie theater since the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: support for restricting events U.S. 2020, Share of adults who support media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: opposition for restricting events U.S. 2020, Share of adults who oppose media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020. March 3, 2020. (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. There were around 462,000 followers of the participating festivals in Facebook, whereas the total number of visits to these festivals was 564,000 [1] in 2018. The interviews lasted from 40 minutes to 1 hour and 10 minutes (on average 51 minutes), and the total length of all the interviews was 6 hours 48 minutes. There were some changes in motivations found in the participation data collected; mostly this was related to motives like the search for novelty. The purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. He makes ice. Kinnunen, M. (2018), Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, University of Lapland, Rovaniemi. Past festivals 2009. You can only download this statistic as a Premium user. There were three female interviewees (Sofia, Nina, Maria) who were fans of a certain artist or a band, and followed them at festivals but typically only inside Finland: Next Friday we'll attend I think it's the 90th gig of Stam1na [] The aim is that next year I'll reach 100 gigs because it will be ten years since I saw them for the first time. (2012) regarding event travel career influence behavior. 35 No. The quantitative data included results of the Finnish Festival Barometer web survey from the year 2016, altogether 3,322 responses. Please do not hesitate to contact me. and Fouts, G.T. Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. Source: wikimedia.org. The consumption of live music has increased both in Finland (OSF, 2018; Teosto, 2018) and internationally (Pitts and Burland, 2013). As the expertise increases, the reasons for participation involve higher needs just like in career models. In the literature review, first the history of travel and event career developments is introduced, followed by the conceptualization of musical fandom. Specifically, it outlines: 1. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. According to organizer reports, Morocco's Mawazine came in first the second time in a row with an attendance of roughly 2.8 million. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. "Share of attendees at selected leading festivals and events in Canada as of December 2019." His Neighbors Sued Him, The Secret History of the Shadow Campaign That Saved the 2020 Election. Suomi, K., Luonila, M. and Thtinen, J. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. 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