If ticket sales are down, you need to get on the case with marketing, If the attendee satisfaction survey highlights a problem with food, its time to source a new catering supplier, If youve been getting lots of questions about accessibility, update your event listing with more details, Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. Two examples of SMART goals for event planners. These are all great entries on an event timeline. Meet the company standards for attendance and punctuality. Its also important you learn how to replicate success, grow from challenges, and innovate for future events on the back ofthe goals youve defined. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadters Law. R: This goal is relevant to the success of an event: You need to know how many people are coming to accurately plan for an event. Here, the organiser's purpose is to educate and engage their community with local initiatives. If its a social event, what is your social goal for your attendees and how will you encourage this interaction? The objective follows the SMART framework, meaning the organiser has a clear guiding objective they can use to plan their event and then measure its success. Create a website - complete in 2 months. R: This goal is relevant, as many people attend large functions to network. The conversion rate shows what percentage of people exposed to a call to action took that action. Heres a simple framework to build upon for future events. While running events can be fun and rewarding, it can be challenging, too, especially since the onset of COVID-19. My goal is to communicate via email and telephone with all relevant parties daily for seven days before the event to ensure everybody is ready and organized. There are survey templates for a range of event types with preset questions to make the process super simple, or you can create your own customised form. With these FREE documents, youll improve the consistency and reduce the subjectivity of your. Did the brand goals remain aligned to the event? Use sales techniques to offer additional products and services. Maybe attendees connect with each other, with content, or with an idea. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool. Use: I want my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. In 2023, anything is possible in the events industry. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Talented event organizers are data-driven and analytical by nature. My goal is to run a series of increasingly profitable events. That being the case, theres no better time than now for event planners to. Make an effort to understand the perspectives of others. One of the biggest goals for a client of Maritz Travel was to streamline their entire event production and marketing. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. Take risks, especially when there are obvious benefits. If you incorporate these five aspects into your goal-setting process, you should achieve success. Do you struggle with finding the true purpose of your event? Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. But determining clear objectives for your event isn't always straightforward. Setting event goals and objectives will actually make planning your event much easier. Busy event creators have limited time, so its critical that they understand the most important areas to focus on and prioritise them in an event planning checklist. Develop an interest in creative approaches. Past performance is not indicative of future results. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. How do I keep virtual attendees engaged and connected to in-person attendees? To spur creativity: Build relationships among peers that foster collaboration and discussion of new ideas.. Although this new era of event planning may seem overwhelming, the most committed event planners are making magic happen for virtual and hybrid events. Some employees just arent creative or struggle to come up with innovative ideas. Or lots of lower-priced ones? Complete tasks without frequent supervision. They define a goal and the path to get there, how long it should take, and how to measure success. Keep work and home life separate as much as possible. In the context of event management, it helps planners to avoid worthy but ill-defined goals such as I want my next event to be more successful. We know that an event planning timeline is crucial to stay on track. Stay on schedule to avoid disciplinary action. Discourage harassment, bullying, and poor behavior. Please try again later. will give you the tools you need to focus on every aspect of the. Analyze project requirements and develop strategies. Whether they need to pull up contracts or get in touch with a vendor, the top event planners dont waste time tracking down information because they know exactly where it is. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to virtual events. What do you hope to accomplish in hosting an event? In an increasingly remote world, communication skills are more important than ever before. A post-event debrief document should be established at the front-end of the project to capture feedback throughout the event process. Product Engagement Goal Example: Increase active time in-app by five minutes before the end of the year.. Find a solution that helps attendees network with one another while also measuring event effectiveness. Maintain a positive attitude to promote productivity. Make your next event a success? When it comes to organising events on behalf of other people, communication is key. Register my business . Event attendance Mobile event app engagement Sponsorship spend Leads captured Social media engagement Registrations Session attendance Submitted feedback surveys Overall satisfaction score Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. When it comes to events, there is always thepotential for something to go wrong. Example 1: Plan an end-of-year gala for all employees and their families to celebrate company . Use: I want my next event to generate 100% more revenue than the previous one. When we lose a customer, follow up to discover what we could have done differently.. There might be affiliate links on this page, which means we get a small commission of anything you buy. Was that budget adequate? The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. If you incorporate these five aspects into your goal-setting process, you should achieve success. Creating event planning goals can help the planning process run smoothly. Your event budget, event theme, speakers, and entertainment will all have a place and will ultimately have commonality with your goal. Eliminate personal bias so discussions are not misinterpreted. that can make or break event execution and attendee engagement, CRM and marketing automation tools that integrate with event software to keep their communities engaged and informed throughout the year, Omnichannel strategies that deliver consistent experiences across mediums before, during, and after the event, Event organizers need to possess crystal-clear. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. . I will implement this change in 15 days when the next event I am coordinating occurs.. What are event goals and event objectives? They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses. Theyre also keenly aware of schedules and ensure that crucial communications are never delayed. Remember that if all else fails, technology often has your back. However, the SMART goal methodology can make your job easier. Event planners book venues, communicate with vendors and manage budgets and logistics to host successful events. Performance Goals for Event Planners Here are a few examples of the types of areas you could build your performance goals around. Youll be able to accurately assess how near or far you are from declaring your event a success. Complete projects without ongoing direction. Even if time isnt an immediate factor, setting an end point that isnt too far in the future will help keep you and your collaborators motivated. Yet, at the same time, it can also be profoundly stressful and chaotic. Commissions do not affect our editors' opinions or evaluations. There are lots of event planning and productivity tools out there to make your job easier, so dont be scared to look for help if you need it. Your event VIPs could be keynote speakers, celebrities, dignitaries, or event stakeholders. All rights reserved. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. Escalate complex customer issues when necessary. helpful event planning checklist you can customize, How to Plan the Best Event in 10 Stress-Free Steps, 19 Event Trends That Will Shake Up Meetings & Group Business in 2020, Boutique Hotel Marketing: How to Differentiate Yourself from the Competition, 20 Event Planning Apps That Will Actually Save You Time , Five Things to Keep In Mind When Building Your Event Planning Strategy. Do you need to conduct a site visit, create an event diagram, or pay your vendors by a certain date? This method is much less daunting than trying to remember all of the information regarding the event at the end. Maintain the big-picture view and avoid getting lost in the details. These additional performance goal phrases might help: To improve communication: Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. Seamlessly manage and optimize group sales performance across your entire portfolio. No matter what your main objective is, these 7 KPIs will help you analyze how your event performed and how you can further improve your strategy moving forward. One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. Earn a Promotion. a boss, the board chairs, sponsors, exhibitors, vendors, audience and online community). Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. Develop skills to manage stressful situations well. Social media goals are typically based on the target number of followers you want to amass. Contrary to common belief, they arent interchangeable particularly regarding event planning. Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. ; t always straightforward fun and rewarding, it can also be stressful! And will ultimately have commonality with your goal are all great entries on an event timeline struggle with the! An effort to understand the perspectives of others and provide that information all great entries on an?... Followers you want to amass virtual events are here to stay remember all of the information regarding the at... 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