We will take the notion of bringing fans back into our buildings, for example. However, this amount can vary according to different states in the US Chief innovation officer Amy Brookss job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its partners even more money. What assumptions need to be proven or disproven to make the WNBA a success? Brooks received her M.B.A. from the Stanford Graduate School of Business. That was the case with the Bubble. Select the fourth team from the drop down menu. Overnight on Wall Street is morning in Europe. As a former basketball player, I take a lot of pride in that but with the mindset that we can always improve. In the short term, it starts with profile and anthropometric and agility metrics. Brooks received her M.B.A. from the Stanford Graduate School of Business. How do you do that with 94 teams and multiple leagues? Erik Roth: We should talk about the nonfungible tokens (NFTs), given all the excitement that technology has brought to the NBA. As the head of TMBO, Brooks directs the NBAs team business functions that help the NBA and its affiliate league teams increase revenue, build popularity, and innovate on all business aspects, including ticket and partnership sales, marketing, digital, customer retention, arena operations, analytics, and talent development. There are 15 executives at Block Inc getting paid more, with AmritaAhuja having the highest compensation of $13,081,500. Amy's mailing address filed with the SEC is 1455 Market St., 1455, Market Street, Civic Center, San Francisco, California, 94103, United States. Sellers use Square to reach buyers online and in person, and to manage their business. She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. Squares Board of Directors also includes Jack Dorsey, Roelof Botha, Paul Deighton, Randy Garutti, Jim McKelvey, Mary Meeker, Anna Patterson, Naveen Rao, Ruth Simmons, Larry Summers, and David Viniar. Click on the different category headings to find out more and change our default settings. Since joining the NBA in 2005, Brooks has served in a variety of roles, and in 2017 was named the leagues first Chief Innovation Officer. You have to believe that an increased percentage of sponsorship spending, hopefully close to 50 percent, is achievable. All rights reserved. By the time we were ready to play, it had one of the highest. By Amy Lamare on . [Former Commissioner] David Stern said years ago, Even though our teams compete against each other on the court, they should collaborate off the court, because what works in Atlanta could work in Charlotte and could work in Toronto. We give our teams a platform for that openness so a vice president of ticket sales can call up another vice president of ticket sales to share an idea, or submit a best practice to us and speak about it at a team workshop. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization. "I see myself as an example, but my goal is to help others," Brooks says. Erik Roth: When you enter a market like Africa, I suspect the number of unknowns is high. SAN FRANCISCOOctober 23, 2019 Today Square, Inc. (NYSE: SQ) announced that Amy Brooks, President, Team Marketing & Business Operations and Chief Innovation Officer at the National Basketball Association (NBA), has joined its Board of Directors. Last updated: 5 January 2023 at 5:21pm EST. She also, holds a bachelors degree from Stanford University, where she was a member of the, womens basketball team that won three conference championships and went to the. We would not have known that unless we tried it. To see the rest of the Brook Lopez's contract breakdowns, & gain access to all of Spotrac's Premium tools, sign up today. Erik Roth: How do you envision getting closer to that 50 percent? She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. Erik Roth: It sounds like your success model includes focusing on the metrics that matter, driving stakeholder engagement (with the most important stakeholders being the fans), and using data to create the examples or stories that travel across the various entities you touch. There are three to seven moments to a pack and if one is more rare, its worth more. Brooks, who joined the NBA in 2005, previously served as executive vice president, team marketing and business operations, overseeing the . Amy Brooks: I have been with the NBA for 16 years, but before that I was a consultant and I learned that you have a bow and arrows and a quiver, and you need to pull the right arrow out of the quiver at the right time. Growth and change across all those dimensions cannot be up to one person or one team; every individual has to have that mindset. Erik Roth: Is there an example where you applied this formula and it did not work? In a normal arena, if a fan misbehaves, you kick them out, but what does misbehaving mean in this context? They did, and that created a blueprint for how we could work with governments, which we quickly shared with all our teams and before you knew it, the majority of our arenas were serving as polling places. She is an extraordinarily valuable resource to our teams and the league office, and she will be instrumental in our efforts to drive transformative business growth on a global basis.. SPORTS ILLUSTRATED is a registered trademark of ABG-SI LLC. She received her M.B.A. from the Stanford Graduate School of Business and holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. But it is complicated. As President, Team Marketing & Business Operations (TMBO) and Chief Innovation Officer at the NBA, Amy Brooks drives innovative decision-making and growth across the league's business through the development and execution of new ideas and initiatives, and collaborates with the NBA . All rights reserved. As for part one, she leads an internal consulting group of about 40 people that helps the 93 teams of the NBA, WNBA, G-League and the e-sports NBA 2K League pump up revenue and popularity and develop new ideas. In Sacramento, fans can crowd-source the temperature in their seating areas to adjust the A/C or heat, while in Milwaukee, jersey patch sponsor Harley-Davidson added a vroom sound within the app for fans to hold up during games. Sign up He's the 552nd best-paid NBA player this year. She oversees innovation initiatives across four leaguesthe NBA, the Womens National Basketball Association (WNBA), the NBA G League (minor league), and the esports NBA 2K Leagueand has used the difficulties of the pandemic as an opportunity to experiment. League: NBA Title: SVP, team marketing and business operations Age: 39 Where born: Sacramento Education: Stanford University (B.A., political science and communication), Stanford Graduate School of Business (MBA) Career background: Marketing for a startup software company, Diba; product manager at Sun Microsystems; management consultant at Bain & Co.; joined the NBA in 2005 as a . She has served as President, Team Marketing & Business Operations and Chief Innovation Officer at the National Basketball Association (the NBA) since November, 2017. NBA chief innovation officer Amy Brooks says this is a tool to help democratize the process of trying to be an elite basketball player. NBA India: 2013-2014: 10-India: Amy Brooks: Executive Vice President, Team . Copyright 2023 NBA Media Ventures, LLC. One of our owners, Peter Guber [Chairman and CEO of Mandalay Entertainment and co-owner of the Golden State Warriors], likes to say that this is the most complicated business he has been in because its live events, media, real estate, concessions, merchandise. But aside from fans, it helps us address the challenge of scouting basketball players globally, which is very challenging to scale. 2022 AXS Sports Facilities & Franchises and Ticketing Symposium, 2021 Sports Facilities & Franchises and Ticketing Symposium, 2021 LEARFIELD Intercollegiate Athletics Forum, 2020 Sports Business Journal Thought Leaders Retreat, 2020 AXS Sports Facilities & Franchises and Ticketing Symposium, 2020 Learfield IMG College Intercollegiate Athletics Forum, 2020 CAA World Congress Comes To You On Demand, 2019 Intersport Brand Engagement & Content Summit, 2019 Sports Business Journal Thought Leaders, 2019 AXS Sports Facilities & Franchises and Ticketing Symposium, 2019 Endeavor Streaming Sports Media & Technology Conference, 2019 Learfield IMG College Intercollegiate Athletics Forum, 2018 Intersport Brand Engagement & Content Summit, 2018 AXS Sports Facilities & Franchises and Ticketing Symposium, 2018 Sports Business Journal Thought Leaders, TEO x HIVE NY: The Esports Business Conference 2018, 2018 NeuLion Sports Media & Technology Conference, 2018 Sports Business Journal Dealmakers in Sports, 2018 Learfield Intercollegiate Athletics Forum, 2017 AXS Sports Facilities & Franchises and Ticketing Symposium, 2017 NeuLion Sports Media & Technology Conference, 2017 Learfield Intercollegiate Athletics Forum. Available Practical Cap Space: $-42,608,656 $-21,524,051. As the Independent Director of Block Inc, the total compensation of Amy Brooks at Block Inc is $166,618. The Sacramento native is one of the highest-ranking female executives in American sports and, according to the University of Central Florida's 2019 NBA Racial and Gender Report Card, NBA franchises have seven women serving in the role of either chief executive or team president, more than in all other U.S. pro leagues combined. A look at the reported fines & suspensions for Brook Lopez, and the financial implications. Select the first team from the drop down menu. The opening roundtable at World Congress sets the stage for two days of dialogue and insights from industry thought leaders. As the Independent Director of Block Inc, the total compensation of Amy Brooks at Block Inc is $166,618. Brooks drives innovative decision making and growth across the NBAs business through the development and execution of new ideas and initiatives, and collaborates with the NBAs senior leadership on setting the leagues global strategic priorities. Login Here. Interestingly, two-thirds of these team partners had never partnered with the NBA before and two-thirds were global, so we were helping those companies grow their brands while they were helping the NBA grow our brand globally. Amy Brooks: Again, its about influencing change. She is responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations. She also has been recognized bySportsBusiness Journal(Forty Under 40) andForbes(Top 10 Most Powerful Women in Sports). Interestingly, Amy Brooks: Its a matter of influencing that change. Did we get anything wrong? Why? In this episode of the Committed Innovator series, part of the Inside the Strategy Room podcast, she shares with McKinseys innovation leader Erik Roth her organizations numerous new projects that have spurred growth despite unprecedented constraints around live games. So NBA Top Shot offers digital highlights as collectibles sold in packs. Coaches with a lower level of experience make $25000 a year while on the broader spectrum they can earn up to $61000. The information does not usually directly identify you, but it can give you a more personalised web experience. Wallmine is a radically better financial terminal. A native of Sacramento, Calif., Brooks lives in Darien, Conn. with her husband and two daughters. Amy Brooks is the NBAs President of Team Marketing & Business Operations (TMBO). To believe that any of 2023's neo-contenders can become bonafide champs over the next few months is to believe that a once-in-a-quarter-century occurrence is about to transpire. How do you prepare for those? Erik Roth: Everyone has a different definition of innovation. NBA Player Salaries - 2022-2023 Season: What will fans and players think? If you do not allow these cookies, you will experience less targeted advertising. In 2022-23, Lopez will earn a base salary of $13,906,976, while carrying a cap hit of $13,906,976 and a dead cap value of $13,906,977. Player Stats; . Sign up to receive the latest updates and news from Sports Business Journal Events. Erik Roth: So is your biggest role collecting ideas, creating a playbook, and then showing everyone a new way forward? Prior to joining TMBO, she served as the NBAs senior director of marketing partnerships, where she led a team responsible for developing innovative marketing platforms and managing relationships with many of the leagues global sponsors. Brooks received her M.B.A. from the Stanford Graduate School of Business. Amy Brooks: Not easy. Erik Roth: You are trying to drive change in a world where everything is constantly changing around you. Square has offices in the United States, Canada, Japan, Australia, Ireland, Spain and the UK. Prior to joining the NBA in 2005, Brooks worked for Bain & Company, a global management consulting firm. Today, we build tools to empower businesses and individuals to participate in the economy. Kevin Durant, Kyrie Irving, Karl-Anthony Towns, Kawhi Leonard, Anthony Davis and Brandon Ingram will play outsized roles in how their respective teams close the season. Copyright 2016 NBA Media Ventures, LLC | NBA Media Ventures, LLC. Amy is one of the most accomplished and innovative executives in sports, and this promotion is a recognition of her outstanding leadership, said Tatum. Amy Brooks: Several years ago, we considered adding sponsorships to player jerseys, which we already had on G League and WNBA jerseys. They were a massive disappointment, yes, but also so transcendent for brief moments. It was controversial because it was a big change. No portion of NBA.com may be duplicated, redistributed or manipulated in any form. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. How should the money be split between the league and the teams, and who should sell the sponsorships? NBA Draft; Salary Cap. You can use data or examples to convince people about what is working in the market or what other industries are doing. Select the second team from the drop down menu. The reasons for their failure may have been inherent to the whole project. The Committed Innovator: An interview with Salesforces Simon Mulcahy, The Committed Innovator: A conversation with Dometics Peter Kjellberg, The Committed Innovator: An interview with Anjali Sud, CEO of Vimeo. Square has a Board with deep and diverse expertise. In 2022-23, Lopez will earn a base salary of $13,906,976, while carrying a cap hit of $13,906,976 and a dead cap value of $13,906,977. Job Title: Executive Vice President, Team Marketing & Business Operations. In an interview with CNBC on Tuesday, Amy Brooks, the . We were able to test a lot of things, which sped up the project of developing our next-generation telecast. 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Then, all of a sudden, we had to find a new way to bring the game to our global fans. Erik Roth: Innovation is often used as a lever for growth. Amy Brooks: Fortunately, many of our owners and general managers have business experience in Africa, so we have leveraged that knowledge, plus we have a guiding subcommittee of owners. What teams should be involved? Then the question was, how do we bring basketball back? investment approach, Brooks has identified strategies for emerging technologies. The reality is there are only four real contenders. NEW YORK - The NBA has promoted Amy Brooks to President, Team Marketing & Business Operations and Chief Innovation Officer, it was announced today by NBA Deputy Commissioner and Chief. How many people watch it and for how long and in how many countries? Before the pandemic and to this day, our most important priority is to make sure our live-game broadcasts keep up with the rapidly changing media environment. Brooks serves on the board of directors for Block (formerly Square), Positive Coaching Alliance, and AI-powered basketball app HomeCourt. We also need more commercial partners. Brooks's group is also aiding the March 2020 launch of the NBA's new Basketball Africa League (BAL), which will feature 12 clubs competing in Egypt, Senegal, Nigeria, Angola, Morocco and Tunisia. Are there partnerships around the building? Browse our online application for MLB, NBA, NFL, NHL, EPL, or MLS player contracts, salaries, transactions, and more. Data provided by HighPostHoops.com 2023 Cap Hit Rankings Follow Spotrac Golf Soccer Racing Tennis News WNBA Teams Cap Tracker Positional Spending Contracts Top Salaries Free Agents Draft Tracker Transactions WNBA Salary Rankings As a result, in 2021, the NBA was recognized as one of Time Magazines 100 Most Influential Companies and as Fast Companys #1 Most Innovative Company in Sports. Brooks serves on the board of directors for Square, Inc., Positive Coaching Alliance, and AI-powered basketball app HomeCourt. Having a regional league that people aspire to play in is also a way to foster the development of the sport. "If you're watching a game and you see a player's shoe, why can't you put up your phone and scan a QR code and buy that sneaker instantly?" Amy Brooks: We spend a lot of time doing workshops with our teams. How have you used it to foster regional growth, and where? We also have local leadership there. How can innovation help bring people together to address some of the big social issues we are facing? When I first saw this, I immediately said, I wish I had this growing up, shooting hundreds of shots in my driveway. HomeCourt These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. Chief innovation officer Amy Brooks's job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its. She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. Fifty-five players in our leagues were either born in Africa or have at least one parent from Africa, so we see the confluence of those factors as a huge opportunity. Brooks is also responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Chief innovation officer Amy Brooks's job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its partners even more money. You heard it here first. Monitor your investments 24 hours a day, around the clock from around the globe. Nevertheless, we were able to have players families right behind them, to bring in fans from other countries, and to test new camera angles. Amy Brooks made $166,618 in total compensation as Director at Square Inc in 2019.$0 was received as Total Cash, $166,618 was received as Equity and $0 was received as Pension and other forms of compensation. She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. "Our group is trying to inspire and pull it all together.". Since beginning her career at the NBA in 2005, Brooks has held a variety of roles that have advanced and grown all areas of the business. What is the salary of Amy Brooks? You can listen to the full episode on your preferred podcast platform. The hardest is identifying the right time to market, because the inclination is to do things fast, but you need to prove something is a good idea. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. We created the NBA Foundation to focus on economic empowerment, and we have the National Basketball Social Justice Coalition with our owners and players. "It's only a matter of time before we see a female head coach in the NBA.". This information is derived from proxy statements filed for the 2019 fiscal year.. We like to share best practices within our own leagues and within sports, but we also pay attention to every other industry that sells to consumers, because many do it better than sports, quite frankly. Listing the top salaries, cap hits, cash, earnings, contracts, and bonuses, for all active WNBA players. Sign up in seconds, it's free! We are excited about this because of the growth potential in Africa and the nature of younger African fans. This website is not directly or indirectly affiliated, associated, or connected in any way to Major League Baseball, the National Basketball Association, the National Football League or the National Hockey League. The Committed Innovator: A conversation with Amy Brooks of the NBA. Her job has two parts: advising teams on ways to innovate and then driving change at the league level. What could we do that was new and different? "Innovation happens everywhere at the NBAthat is the secret to our success," Brooks says. Amy Brooks is president of team marketing and business operations and chief innovation officer of the National Basketball Association. By submitting my email, I agree to receive correspondence from SBJ. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. currently serves on the board of directors for Block, Positive Coaching Alliance, and AI-powered basketball app HomeCourt. Brook Lopez signed a 4 year / $52,000,000 contract with the Milwaukee Bucks, including $52,000,000 guaranteed, and an annual average salary of $13,000,000. $-42,608,656. establishment of the Basketball Africa League. See Amy Brooks's compensation, career history, education, & memberships. All rights reserved. including through the NBA Launchpad program. Tell us about the jersey patch, which one could argue is an innovation that extends your business model. During the pandemic, it tracked more than a billion dribbles and 100 million shots globally. When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. the National Basketball Association expects a significant increase in its jersey patch revenue, But she added two-thirds of the NBA clubs are still locked into jersey patch agreements with the remainder of them actively in negotiations., But on an individual team basis, we do expect significant growth, said Brooks, who also serves as NBA chief innovation officer. Also, by disabling these cookies you will also disable banner ads served by Google Adsense on this website.. For more information about these items, view our complete privacy policy.Read More. Markets never sleep, and neither does Bloomberg News. Brooks joined the NBA in 2005 and has held positions in TMBO and Global Partnerships. Wallmine is a radically better financial terminal. Could you have conceived the Bubble without this huge challenge that forced you to think differently? Rakuten is now rumouredto be looking to extend that deal with last year's NBA finalists beyond its existing three-year agreement, pointing to the fact that its brand recognition among US. Brook Lopez signed a 4 year / $52,000,000 contract with the Milwaukee Bucks, including $52,000,000 guaranteed, and an annual average salary of $13,000,000. She will continue to be responsible for growing NBA, WNBA and NBA G League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Erik Roth is a senior partner based in McKinseys Stamford, Connecticut, office. Salary Cap History; Minimum Scale; Rookie Scale; NBA Salary Cap FAQ; Stats. Amy Brooks. We scouted our first player from Indonesia, who recently joined our NBA Global Academy, via this technology. In the past, we had 16 teams make the playoffs, but in the Bubble we tested a tournament for teams that did not make it into the top 16. We put 30 microphones under the court to test different sound optics. Erik Roth: How much of your time is spent on creating versus stakeholder management or executing or other tasks? Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. More. In her role as Chief Innovation Officer, she leads the NBAs Global Strategy & Innovation group that develops and executes new ideas and initiatives, collaborates with NBA senior leadership on setting global strategic priorities and delivers data insights to enable fan and business growth. She also has been recognized by SportsBusiness Journal (Forty Under 40) and Forbes (Most Powerful Women in Sports). . But look what happened: on the last day of the season, almost every team was playing for somethingto get out of the Play-In Tournament or to get into the Play-In Tournament or fighting for seeds. By accessing any information beyond this page, you agree to abide by the Privacy Policy / Your California Privacy Rights and Terms of Use. Erik Roth: Thats a great example of what we call collisions between a technology and the problem you are trying to solve, in this case around fan engagement. Amy Brooks serves as Independent Director of the Company. Amy Brooks: I wouldnt say this did not work but this is an example of a challenge. Amy Brooks is the NBAs President of Team Marketing & Business Operations (TMBO) and the leagues first-ever Chief Innovation Officer. Is it exciting? We had people stream videos of goats! Previously, Brooks served as the NBA's senior director of marketing partnerships. If the NFL has developed a reputation for stodgy traditionalism, the NBA has done the exact opposite, innovatingand yes, Tweeting, gramming and TikTokingits way to status as the fast-changing league of the future. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. How long did it take to develop that? It took arguably too long to come up with a model, but it has worked. The National Basketball Associations chief innovation officer explains how the league seized opportunities presented by the past years disruption to test new ideas. Contact us here: salaries@hoopshype.com Source: HoopsHype's salary database Brooks. During the period when we were not playing, we were trying to engage fans in new ways, such as releasing the Michael Jordan documentary The Last Dance in partnership with ESPN. It was a massive effort and things changed quickly. Im honored and excited to bring my experience in building global fanbases and empowering communities., Im a huge basketball fan so I know firsthand how valuable Amys expertise is: shes built resonance, engagement, and passion for the sport with hundreds of millions of people, said Jack Dorsey, CEO of Square.