His sabbatical included a lengthy stint in Los Angeles on the set of Space Jam 2. After he finally made his return to The Run in January, his comeback was cut short by the pandemic. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. John: Its so amazing you say that. He wants to know what the answers are. And this is how cities evolve. And they all live kind of the job we all live kind of each other's lives. Do you want to like, figure out what the handles are and become aThere are lots of opportunities in that realm, which I think are immediate. Go to the Cluckery. I wanted to be in marketing in sales. View Peter Feigin's professional profile on LinkedIn. We pivoted and our kids were able to finish high school in New York and we made it work and now weve been Wisconsin residents from New York City, which is a whole other interesting transition. The Runs roots date to the early 1980s, when Lee became childhood friends with the Feigin brothers. Peter Feigin: And you've got to put with everything going on in the world, there's got to be that balance of like, "Hey, there are priorities." Listen, for the rest of my life, having a boycott for the game in the bubble where we put a pause in the world. In a perfect world, how do we mesh them together to have one and one equal three? Let me just throw this out there. But for us, it's kind of like, "How do we make an equal playing field? Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. But yet, still being leaders with more than a vote movement, just amazing, amazing. John: By the way, weve got with us today, Peter Feigin, hes the president of the Milwaukee Bucks. Donations to the school can be turned into compensation. Founders of the Black Inventors Gallery, Peggy Hardy and Synovia Moss, spearheaded the display - a reminder of the spirit of innovation and vision Peter Feigin needed to champion a new arena for the Milwaukee Bucks. If you lose, that might mean you need to keep an eye on several of your friends toddlers. And until next time, I'm Michael Red. Kevin Draughon, a former student at Trevor Day School, drove on Dan Feigin, who runs the pickup games on Saturdays at the schools gym. You miss falling on the ground, Dan Feigin said. He simplified the housing market for me. Enjoy the chicken tenders. And I believe in my heart that the Bucks were real leaders in that moment. For Feigin, Lasry, Edens, Dinan, head coach Jason Kidd and the entire organization, Antetokounmpo, born and raised in Greece to Nigerian immigrants, is a business unicorn. Michael Red: I got my sources. All trademarks are the property of their respective owners. He's going to sell the team. This is a human business. Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. His company, Fortress Investment Group, also owns the eSports team FlyQuest. Youre physically building an arena, a district, a template for success. So I've been ticketing him with $5,000 tickets, $50,000 tickets with little notes. We had this, I think it was an intern, said to us like, Well, we should, have you read about ghost kitchens? Of course were sitting there going like, eh, kind of like, we dont know what the hell youre talking about. We had a ceremony and we had, and out of all the things in the experience, like I want to be in a parade every day. How do you rethink it for broadcast, for social, for everything to really appeal to the world in a whole different way? That is like what you live for. That was one of these monumental, incredible, awesome times to get it done. Got it. You can always have free coffee. Crazy story of how things happened. "We had to build a new arena or we were going to move the team. Peter Feigin: I mean, just different ways, we started to think about doing this. What advice can you share backwards to the young people out there that want to live your journey or something close to it? Its not just the players, but the way you get to honor so many of the others who put their blood, sweat and tears into helping make it a possibility. Peter Feigin: I think we have a good structure with Jon Horst, who's really our GM and kind of really runs the basketball day-to-day. While previous owner Herb Kohl, the five-term U.S. senator from Wisconsin, stood in high regard in Milwaukee, the franchise had begun to slip. Kearns has been shooting at an abandoned hoop that he discovered behind a train station in Connecticut. One Thursday night he gave me a call and said, Do you think you can go to Milwaukee and talk to Senator Herb Call. How do we continue to not only understand it, but monetize it in a very big way? They just happen to be huge group buys of 200-300 people with Greek flags behind the visiting bench. And 24 hours later, I think I called them from the Pfister Hotel and said like, "Oh, yeah. Off the court it is best practice. And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? That's right. Youve got Jamie Dimon, who is this incredible long-term equity holder who is done it and then youve got Mike Fascitelli whos really was the chairman and CEO of Vornado Real Estate in New York on the commercial real estate side. You had to kind of build the equity by saying what you're going to do and then doing it. Some people dont like to hear that anymore. The people part is always tough. Like Jeff Eisenband on Facebook. He loves people and he'll go nearly to any length to support, develop and back the people he works with. "Scott Walker was just at the beginning of a presidential campaign. That was my dream of dreams when I was a kid: Oh, my God. I wanted to eat some. The ability to go into an NBA franchise and really pick all the great practices which is going around in the league is a huge advantage. Now, Ive been extremely lucky. But, you want to be in a place where people care about you? Right? The entity at the center of the controversy the Milwaukee Bucks didn't waste time jumping in. Our expectation is to win a championship. And again, it's kind of the relationship. Peter Feigin: So, I mean, this is talk about, "You never know what's going to happen and where." MILWAUKEE Bucks President Peter Feigin helped lead the team to its first championship in 50 years, and now he has the . It found him. Peter Feigin, president of the National Basketball Association's Milwaukee Bucks and Fiserv Forum since 2014, graduated from Franklin & Marshall in 1992 as an American studies major. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. You know what I mean? We were in this really awesome mode of, oh, this is a startup, like this is a startup. He captained. Because I talked with the Lakers guys, I talked with the Boston guys on what they had, did. It became such a healthy place to be.. He's not the smartest guy in the world, but he'll certainly know the business and he'll help you out beyond your hedge fund guys and your data guys.". Peter: We didnt finish the championship till mid-July, which meant like we didnt have long to get the rings included. So, I don't think uncommon to probably everybody and certainly every leader, everybody who has a real responsibility, the last 12 months were like nothing we could have ever imagined, we could have ever thought about and really reacted to. Peter: heres the market. It's like how it affected the players because that almost helped accelerate the importance of it. How do you balance with that and how do you create that menu that people can pick and choose from? I think probably one of the last public-private partnerships that thatll happen, when Troy brought together the city, the county and the state to put together a partnership for a new arena in downtown Milwaukee. Post-acquisition were in an interesting time in life where my dad had been ill for a while and there was no way I was going to move to Milwaukee or take, even have the prospect of taking a job because I wanted to stay in New York and be with my father. On the team, it takes extreme like investment to keep it. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. I understood what a call to action was. Michael Red: I'm a big believer that the healthier the person, the healthier the product, healthier the business. You didnt study sports. Crazy simple story grew up in New York City, Manhattan on the Upper East Side, went to high school in Brooklyn. Anyone can read what you share. Why shouldn't we resemble the city we work and live in, instead of kind of what national things are? Youre unbelievably inspirational. Peter: Which people gave. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. Peter: Obviously, we have like, all of them are employee resource groups. Peter: But one of the incredible things, alignment we have with myself, John Horst, whos our GM and coach Bud is like, weve got this undercurrent of constant improvement and kind of like never, pleased but never satisfied. Alex Woodhouse, 34, a photographer and musician who was a three-year starter at Colgate, joined the game in his mid-20s at the urging of a friend. How does that boat go? I love our chances this year, sincerely. Peter, before I let you go, I have to ask you. And that's kind of like you do it with great people around you. I think to be successful here and take it from a very fast talking, sometimes lazy speaking New Yorker, who swears too much and does everything. This is COVID, how do we do it? Now youre on the journey. Peter: Well, its having like Ive always said, people talk about their personal board of directors and what that is and I had the advantage and still have the advantage of my mother being the best consultant you could possibly have. Feigin's twin brother emphasized his brother's role in reshaping downtown. Peter: We took the lumps and then, yeah, I had my dream job when I was in my mid-20s as in Madison Square Garden like running marketing for the New York Knicks and I thought I could have died and gone to heaven and thats, I lived breathed in the Knicks basketball and Ranger hockey, it was the greatest. Peter: Start from, yeah, start from the beginning. When Lee was shooting his film The Best Man, he brought the actors Taye Diggs and Morris Chestnut to the gym. Engage is a digital booking platform. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. So, you take away every form of a 20- to 30-year-old's life outside of basketball, you take away their family in a big way and by the way, then you isolate them, in basically like a stay at home kind of mode in the middle of a pandemic and really like social justice, kind of uprising while they're locked into a bubble. Michael Red: That's great advice. But boy, if I could have mastered that a little bit earlier that that'd be one of the things I would do. Lasry, 60, had already become less of a regular presence in recent years. Not like how to just excel in basketball. So, people talk about business, it wasn't a slow beat. Youve got Wes Edens who has probably started up dozens of companies in private equity and has an unbelievable kind of entrepreneurial spirit. Stay in touch anywhere, anytime with news, weather and video -- Download the TODAY'S TMJ4 app: Copyright 2015 Scripps Media, Inc. All rights reserved. Michael Red: After knowing you for the last six years, personally, two qualities stand out: Extremely funny and extremely generous. He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. His talents, hard work and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and Fiserv Forum, but for the city of Milwaukee and state of Wisconsin. Thats just my view, Lasry said. Why wouldn't you embrace Michael Red to really be a reflection of our franchise in such a great way because it's kind of what the great teams and brands do around the world is we've got this unbelievable legacy, which, you're a part of. John: Thats so great. Michael Red: So, the Recruiter became the President basically? Ill tell you how it I got the offer, the conversation and we play a pickup game of basketball every Saturday for 20 years with the same guys. Youre going to have to work your butt off because its work. Its kind of like the unwritten rule: Dont argue about anything. And it was a fantasy. I really hope I get to meet you in the future. Peter Feigin: Well, long story short, like, six years ago, he calls me and he says, "Hey, can you get to Milwaukee to go meet with Senator Kohl. Just go beyond the scoreboard and championships that you guys get to make in your community, that you are proud of, Peter. Peter: did active, to get in. Let that person speak. We discussed his incredible career accomplishments at major brands, his rise from recruiter to President, handing out parking tickets in the Bucks lot, working for social justice in the epicenter of the global movement, and his unique leadership style. But it was so much fun. Peter: is youve got to have so many opportunities and different variations to really, to really acquire different types of fans. Really surprised the 15 largest companies aren't following our lead and kind of like, "Where are they?" We've gotten through conversations. John: Got it. We hired an unbelievable CFO. Peter: Well, I always default to the Cluckery. Peter Feigin: And I'm digging into the business, and I had no desire to run it or to move to Milwaukee. That was, Peter: That was it. It keeps on changing, but we've got to be able to pivot and understand when we're out of balance. A decades-long Manhattan pickup basketball game is on hold because of the pandemic, creating an emotional void for its rotating cast of actors, executives and regular joes. The Run also often doubles as a day care. Peter Feigin: So I think we have that balance. Peter Feigin: These are all massive, huge, systematic problems for generations that we've got to chip away from every day. You can follow Peter on Twitter at PFeigin. Peter Feigin: And I think it's all how you how you go at it. The one thing that's been impressive for me, being a part of the family, is seeing how you all embrace the city. I will say one of the big advantages of the national basketball association is it truly is a collaborative, like on the court we are competitive. Lasry and Feigin met some 20 years ago when Feigin's identical twin brother, Daniel, was coaching Lasry's sons Alex and Zach for an elementary school basketball team in New York City.. Now, youre talking to your wife and your children and youre moving from New York City to Wisconsin. You miss making a game-winning shot. The arena is Feigin's baby, and he's almost ready to show it off, as doors will open next season. Weve got Peter Feigin. Peter: Yeah, I think the credible and constancy is like NFTs and, are in the next phase. That's like, that's today's kind of like, "What are we focused on?". That is an interesting statement. Okay. But it's also, listen like I wish, I have patience for nothing, and I think what I'm learning and trying to get a grip of is like how do we chip away over every issue of social justice. Now you win, you have the championship. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. John: Right. And more importantly, kind of like building such a strong infrastructure with other people. I'm just honored and grateful that you took the time to be on the cast today, man. Even though you think youre such a great brand, there are a hundred things that happen in New York a day that youre one of the elements. How are we going to attack this?". Ive got two kids Im working as, Id say a consultant, helping to put together a business plan. These are special socks, so you bring me back a pair of socks. And if nothing else, like we kind of, I always answer everything pretty simply. John: You grew up on the Upper East Side, you are a native New Yorker, your brothers still back there. And that's what we try to do. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. How does that, and then, with that also because this harkens back, Im old enough, youre old enough even, we remember the Michael Jordan era, he was the greatest player in the world back in his Again, you not only have one of the greatest players ever to play on the planet, but youve also created this culture of retention. When Khris was a rookie, I said, "Do you know whose jersey you wearing?" It was, like you couldn't even, if you had a thousand scenarios, of what the last year could be for the Milwaukee Bucks and what you're kind of thinking about and dealing with, it's just been a pretty incredible ride and ton of emotion. Well, a year ago, yesterday, we went to zero. And nobody's going to question how great Milwaukee is." We had weekly calls. Peter: NIL has no guardrails, no anything whos getting paid what? Feigin, who had held executive positions at Madison Square Garden, Marquis Jet Partners and NetJets, packed up his New York home and went to Milwaukee in 2014. But while it is nice to connect, Kearns described the calls as artificial sweetener. It is not the same. Peter: got to do what youre going to say and say what youre going to do and really be substantial. Peter: Yeah. They're like, "Peter, don't double think anything. Peter: it worked in such a great way for me and with a magic wand really evolved into one of the most incredible jobs ever. Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. And with that, Feigin became the business brains behind a team about to set NBA standards in architecture, basketball operations and technology -- only he didn't know it. None could have anticipated how it would grow over the years, or the motley crew of characters who would be drawn to it. And so, talk about that and your leadership style, generosity and how important it is to give back. So, thank you for being on the cast today. Peter Feigin: That this was a year you couldn't even imagine. How do you balance a world and a sports world, especially, thats become so excited about, what Billy Beane created in terms of data analytics and the importance of numbers with the human capital element. That was the real mad man era that your mom was in at Grey Advertising, right? "He plays with the Bucks 95 percent of the time. Michael Red: So, the league, obviously, is halted with COVID and then in the middle of all of that, you have the George Floyd issue. We got to like we want to use our platform to affect change and change the world. Peter: Thats great, thats one of the only times that questions been asked. How did you put the stadium deal together? It was one of these terrible times where, when youre in pro sport, you book all your revenue, you do all your dirty business before tip-off and if they didnt have somebody to run the business in July, it wouldve been a disaster and they were stuck with me and thats my road to success. I literally said, "Hey, Giannis, do me a favor. Feigin got the funding approved in the next couple months, and the Bucks signed a 30-year lease to stay in Milwaukee. My fantasy, I had two fantasies growing up. Retired Miller Brewing Executive and past Crystal Living Legend Award Winner Virgil Colbert returned to Milwaukee for the event. Giannis Antetokounmpo is the gift that keeps on giving for Bucks' management. So, then you start thinking about really building a district in a small city within a city. You got to think about what the objective is, but I truly do believe, just no is not an answer if you surround yourself with smart people. 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