"It wants you to do it again.". Positive and negative aspects of social media Social media is like blessings for us to connect from any corner of the world as it has made the communication way more easy and comfortable. Older people reported particularly poor outcomes and high levels of adverse effects. Successful companies such as Diageo affect more and more people as their success grows. KFC did really well turning something negative into something positive by apologising. Musculoskeletal problems related to a sedentary lifestyle. Piperine may also aid digestion. foods. It is estimated that many young kids (all around the world and especially in developed countries) have suffered obesity thanks to KFC. KFC's secret recipe may or may not have been revealed recently, but the science behind why it tastes so good is clear. the legalities, they may find themselves in court or even shutdown. Sitemap, What is PESTLE Analysis? Much of what the company has accomplished is the result of its homegrown strategyand of the independence that PepsiCo gave Su and his leadership team in the early days. Rice, for example, can be good or bad depending on the type. We might be intrigued and tempted by the smell of freshly fried chicken dishes of KFC, but many small kids have suffered lot due to it. Different people who subscribe to the same religion are by this reason brought together to practice their faith. Technology has Improved the Healthcare Industry. One KFC original chicken breast contains 1.1 grams of sodium, amounting to a staggering 48% of your recommended daily value. However, KFC has taken some measures to stop supporting such a horrible corporation, and KFC Indonesia has stopped buying from APP! overhaul their name and image. It works well when a pool of experienced, entrepreneurial candidates are available to run franchises and when restaurant operations are relatively simplebuilt around, for example, a limited menu of easy-to-make products. In the United States and Europe, fast-food chains rely on networks of distributors to ensure that food is handled properly and kept refrigerated from the farm to the restaurant. Based on my research, Globalization simplifies business management in the world. KFC, with its 11 herbs and spices as well as unusual flavor compounds derived from pressure cooking fits the bill. true loyalty to exist. Teaching employees how to interact with customers is no small matter. Your email address will not be published. MSG enhances salt taste and salt-taste pleasure while also triggering the brothy umami taste. The company cannot disclose the actual recipe as they do not want others to replicate it and make their own versions of KFC. We recommend that you stay away from such low quality food stores. Although customers didnt like the food much, KFC made steady progress, according to Sam Su, now the chairman and CEO of Yum! Over the last couple of years, KFC has been drawn into political drama. The social factors such as customer satisfaction can bring positive impacts on the company. tarnished KFCs reputation. publicity stunt with KFCs permission (that we know of) and it couldve easily Some impacts are Interest rate Tax rate rise Recessions Depressions Money exchange rate Inflation Offering vegan options is one way to appease people desiring Theyre more likely to accept and understand new forms of technology in the workplace, such as voice-activated tests for trainees. Being in the fast food industry KFC is unhealthy, which causes obesity in those who over consume their products. They also worry about how the animals used for the menu live; many are injected with hormones, kept in cramped compartments for the entirety of their lives, and forced to carry more fat than normal. With the ad being so popular, people experienced a sense of social currency. I remember this mistake. KFC adds the infamous flavor-booster monosodium glutamate, or MSG, to dozens of items, as detailed on the company website. A fairly even ratio of beneficial and harmful qualities. Most studies on the effects on negative publicity on consumers found out that negative publicity influences consumer attitude. The pressure fryer not only lets KFC cook chicken faster and with less oil, but it also locks in moisture. But despite an abundance of willing workers, staffing is a perennial obstacle. People also enjoy the combination of opposite traits, such as salty snacks and beer. Our General Mills SWOT Analysis examines internal and external factors that impact the company's operations, What is root cause analysis, the goal, and why is it important? Yum!s initial hope was to create a large national chain, but Chinese food poses significant challenges in a fast-food context: Noodles and vegetables must be prepared just before serving; customers are highly discerning about freshness and traditional flavors; and tastes vary widely across regions. Category 'C' usually denotes to both good and bad qualities. There are many positives and negatives about KFC. Exposure to PFCs has been associated with conditions like high cholesterol, abnormal thyroid hormone levels, kidney and testicular cancer, pregnancy-induced hypertension and preeclampsia, obesity and low birth weight, per the EWG. This was observed in the case that the category performance was going down and there was a minimum growth within the category itself over the last five years. Now this is a very sensitive issue for both the customers and the company itself. The health-conscious crowd isnt interested in fatty, calorie-dense Established by Colonel Sanders in 1952, it has seen a lot of ups and downs before taking its spot as one of the . Some 70% of McDonalds Chinese outlets are open 24 hours a day. As a subsidiary of Yum! adhering to labor laws, and ensuring all restaurants are up-to-code. KFC, or previously known as Kentucky Fried Chicken, is a large multi-national food chain and joint which has stores and franchises all around the world. While most cant seem to grow, many are on a profit U.S. retailers and food corporations that have spent years saturating the huge home market tend to cling to what has worked in the past. Researchers looked at 100 years of studies and found evidence that negative ions . Some examples of key stakeholders are shareholders, employee, suppliers, customers and government. Fast food has a very high energy density. I hope that through this blog post and this website that you have understood what being a global citizen truly is, and that I have motivate you to take action against not only the issues KFC has, but to take action against any issue that violates the rights of fellow human beings. Still, moderation is important. With this post, I am going to speak about how KFC created the perfect viral marketing post to do with a recent issue that occured in their stores. These people can affect or be affected by Targets activities and actions, policies and objectives. It has been proven that long-term heavy consumption results in some abnormalities in the structure of the brain, which leads to behavioral problems such as withdrawal. chicken. In the press images, KFCs logo was clearly displayed. It permits centralized purchasing, which reduces costs, and gives the company a larger share of outlet profits. To meet this challenge, KFC China established a distribution arm in 1997, building warehouses and running its own fleet of trucks. What are the positive effects of globalization on world? What Are The Different Types of Mudguards For MTBs? Application about planning: One of KFC's weaknesses is poor quality of service. Many Chinese still wore the tunic suits of the Mao era, and bicycles were the main means of transportation. Although it focuses on political change, it can virtually still address any other issues, Talk with an Expert or other people interested in resolving the issue, together you can combine ideas to make change. Written by Healthy Living 35 | KFC China offers important lessons for global executives seeking guidance in determining how much of their existing business model to keep in emerging marketsand how much to throw away. 2. Fast-food restaurants struggle with social issues that associate negative feelings from consumers to the brands. By accepting "all cookies", including profiling cookies, in addition to supporting our free offer, you will receive advertisements in line with your interests. And, that makes eating KFC dishes a gamble for many, as most of them back off from it. Taco Bell was similarly positioned by Yum! healthier options; it also introduces consumers, who otherwise wouldnt look Marketing helps companies maintain their competiveness. New recruits at KFC often have to learn basic people skills and teamwork. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. At the start of this course, I had no idea what to expect. KFC addressed this issue through a great apology. Create your own unique website with customizable templates. While there are many menu items which weigh in at under 400 calories and 15 grams of fat including an original menu breast (minus the skin! technology for deliveries, kiosks, and easier ordering. ; Irreversible : the impact is of such magnitude that it generates a permanent impact on the environment. You've read 3 articles - nice! The KFC thing was hilarious to read about. twice at KFCs offerings, into the restaurants. The disadvantage of KFC moral response is that it would be difficult for them to be on top of morality. Keep reading to see insights pulled from the book and Business Insider's interview with Witherly: Because humans evolved as foragers, our brains learned to recognize and desire things that pack a lot of calories. White pepper, which KFC uses an astonishing amount of, and black pepper contain a powerful compound called piperine. A KFC location in Australia is introducing As KFC is a foreign company that origin from Louisville, Kentucky, KFC have to comply with the laws and regulations of Malaysia as they operate in Malaysia market (Kentucky Fried Chicken, n.d.). Im totally for more social interactions that make them seem like people! Some of the other concerns that are associated with sedentary video gaming are: increased weight/obesity. It's a psychological change; KFC still sells the same high-calorie chicken, but eliminating the word from consumer minds can cause them to "forget" the connection between unhealthiness and fried chicken. KFC is committed to making sure their people grow to their highest potential. Part of the reason KFC uses these ingredients is to cut on money spent buying higher quality ingredients, and this is not acceptable. Perhaps the greatest tribute to the strategy is that many consumers around the world believe Nestl is a local company. Negatives of Technology in Our Lives As much as we appreciate technology for the convenience it brought to our lives, several aspects of it have impacted our society negatively in more ways than one. The reason why this apology became so successful can be seen through the Principles of Contagiousness, to determine why the KFC apology caught on. (Magyar-Moe, 2009). Things placed into this category are generally (a) neither good nor bad for you, or (b) lack the necessary evidence to reach any conclusions. The number of overweight and obese children aged seven to 17 has tripled to 8.1% over the past 10 years, according to the same agency. Stakeholder salience is defined as the degree to which managers give priority to competing stakeholder claims. If companies are unsuccessful at doing this, there is a great probability that they will fail at making profits. The ad provides social currency, it provides a trigger for viewers, it responds to and evokes emotion. KFC provides cheap and easily acquired food for individuals on either a tight budget or individuals looking for quick and easy food. In the mid-1990s a fellow participant at a seminar in the U.S. asked Su why he would want to bring junk food to Chinaa question that started him thinking deeply. The average ratio for the highest-performing teams was 5.6 (that is, nearly six positive comments for every negative one). As "culture" is the essence of a society this chapter will concentrate on a discussion of it only. But, even if you like the Colonels recipe, you should just take a glance at the facts before you decide to eat a meal there again. Therefore, KFC may set their goals to increase customer satisfaction in 1 month. In fact, it is the limiting factor in the chains expansion, according to Sam Su. The typical Western approach to foreign expansion is to try to sell core products or services pretty much as theyve always been sold in Europe or the United States, with headquarters watching closely to make sure the model is exported correctly. One factor in this decision was the presence of McDonalds in Chinas four largest cities. Read about her 7 Best. http://www.youtube.com/watch?v=enwU5jIXSlU. Apple: The Good and The Bad. Wendys/Arbys has only about 300 restaurants outside North America. Companies who make customer service a priority make 60 percent higher profits than rivals. The policy has a few unavoidable exceptions, including certain herbs and spicesfor KFCs secret fried chicken recipethat cant be obtained in China. P1. Positive spillover effects occur when an action in the environment leads to an increase in one or more pro-environment behavior. Buying locally is essential to keeping costs low, and it strengthens the parent companys relationship with the Chinese government. Recently, Yum! KFC Chinas rapid growth poses challenges: A highly visible company could easily become the target of a consumer or government backlash against the perceived negatives of fast food. Creating a buzz that resonated with viewers across the world. The effects of video games on health. The benefits to the KFC when the moral response is that they are doing business the right way and follow the laws and regulations. Eighty-one percent of people are more likely to work with a business after good service. Su (who joined KFC China in 1989) created a knowledgeable, motivated top management team, hiring ethnic Chinese and. Great post Harry! The advantages of globalization are actually much like the advantages of technological improvement. More harmful than beneficial. Participation is key as a global citizen. Save my name, email, and website in this browser for the next time I comment. I love it when brands act social like KFC did. Therefore, KFC Malaysia is able to offer halal food and provide promotions to the Muslim. powerful nuclear button than North Korea. The paper company is An example of a positive feature that the KFC has is that the company provides those in search of work with the opportunity to work and make money, KFC also provide a good quality and cheap foods that are served in a short amount of time. Most of KFC workers are payed minimum wage in countries that have a minimum wage established, and in other countries KFC workers are sometimes payed appalling amounts of money. However, not all can be accomplished from simply using the internet One must go out for themselves and ask around. mid-1980s. Category 'F' is for things that fail to bring anything beneficial to the table, and are very harmful to your health. the stuff about the raw chicken can happen in any restaurant, and to be honest, the environmental problems that you talked about happen in most places, and at least kfc uses very little plastic compared to other fast food restaurants, come back to me please nd mcdonalds has better all. Peaceful protesting may catch the eye of larger powers who may help address this issue. First, I'll start with the research I collected. At over 400 calories, 900mg of sodium, and 25g of fatty acids, a single KFC burger can become the reason of severe health complications. This showed KFC to me in a whole new light- one that could not have been achieved throughout only from the hearsay of others. massive corporation like KFC running. Of all the so called "environmental uncontrollables" culture or at least the study of it is one of the most difficult to comprehend take . Technology Has Improved Education and Learning Process. Although some of the accusations may be farfetched, but they might as well have some weight. Due to the high technology pressure cookers used, KFC chicken is made quickly and efficiently, resulting in less waiting time for customers. A master of adaptation is the Swiss food giant Nestl, which has created an array of products that incorporate differing regional flavorsand cater to local tastesin coffee, chocolate, ice cream, and even water. When not accompanied by regular physical activity, video games . Positive and Negative Effects of Weed Cannabis and the Endocannabinoid System Weed can change the way you think You may become dependent Smoking is Bad It can be dangerous to your heart Cannabinoid Hyperemesis Syndrome Insomnia How does cannabis positively support sleep? No need to be fancy, just an overview. The negative effect of global marketing is that local companies are edged out of the market and the multinational companies impose American or European consumer trends on other cultures. struggling in the Chinese market. creations. questions around the world. The course has taught me that companies have a responsibility in understanding the marketplace and customer needs. as an upscale restaurant, but it was shut down in China after a five-year experiment. Its a rather normal move considering how tech-savvy many of the younger workers are. has become Chinas largest restaurant company by far, with more than 250,000 employees and about 40% of the market for fast-food chains. SUGGESTIONS OF SMALL ACTS YOU CAN DO AS A GLOBAL CITIZEN, NOT JUST IN REGARDS TO THE KFC ISSUE BUT FOR ALL FUTURE ISSUES THAT MAY ARISE IN THE FUTURE. They can all lead to stress and are often seen as emotions to be avoided, ignored, or otherwise disavowed, but they can actually be healthy to experience. orhow bad is kfc for you? Or should they rethink the business model from the ground up? as KFC, is a popular fast-food restaurant. Here is why eating at KFC is bad for health. This study employs quantitative methodologies in its investigation. This is a click-and-collect feature and its Moreover, it fulfills our commitment to. Perhaps the greater culprit is sodium, which finds its way abundantly into all menu items, with the possible exception of the corn on the cob. If the company can step away from questionable corporate relationships and adhere to laws and regulations, itll likely continue to flourish in the fast-food industry. Stakeholder define as a person, group or organization that has interest or concern in an organization. But the strategy that emerged was remarkably clear and embodied five truly radical elements: turning KFC into a brand that would be perceived as part Chinese; expanding rapidly into small and midsize cities; developing a vast logistics and supply chain organization; extensively training employees in customer service; and owning rather than franchising the restaurants. While raw chicken breast without the skin has a caloric density of 1.35, KFC's original chicken breast scores 2.3; the extra crispy version gets a 2.9. Here are some negative impacts of social media on children: The most well-known downside of social media is the addiction it creates. By commenting on the apology the customers/ consumers seem to be in the know highlighting that they are aware of current news, to their peers, to change their social status, by being ahead of the curve. KFC Chinas menus typically include 50 items, compared with about 29 in the United States. fail to follow any of We also share some information about the way you use our site with our partners who deal with web analytics, advertising and social media content: our partners may combine it with other information that you have provided them or that they have collected from the use of their services. Like every other multinational in China, KFC made its way up the learning curve by trial and error. All of it is thanks to Colonel Sanders secret recipe. By clicking Sign up, you agree to receive marketing emails from Insider Reportedly, it is being served in all parts of the world, and is unhealthy for human Health. Required fields are marked *. Steve Witherly devoted a whole section to KFC in his 2007 book, "Why Humans Like Junk Food." Therefore KFC will have to make sure their goods meet the standards for trading fairly. Overall beneficial to your health. Top 10 Bollywood Actor Who Married Their co-stars, Tata Play: A Swift Transition from Traditional to Contemporary Entertainment, Pheobes Weird Names: F.R.I.E.N.D.S Compilation, Bollywood Weddings: 15 Brides on their D-Day. 1. Very general topics that can lean towards both sides of the spectrum will be placed here as well. KFC is one of the only fast-food restaurants A case in point is the recently released Double a sandwich consisting of bacon and cheese wedged between two pieces of crispy fried chicken, which advertises the health benefits associated with eliminating the bread. One of the most impressive stories of a U.S. multinational in an emerging market is unfolding right now in China: KFC is opening one new restaurant a day, on average (on a base of some 3,300), with the intention of reaching 15,000 outlets. Acquired immunity is the second wave of defense, which must be built up to be effective against a particular pathogen. There have been proven cases of salmonella and e.coli in KFC chicken, caused by undercooked food. A number of scientists have noted the relationship between cooked food and human evolution: It made it easier to digest lots of calories and reduced the need for huge jaws. Humans have evolved to love salty things a result of our bodies needing sodium to function properly while our sweat glands constantly deplete the supply, according to Witherly. has focused on acquiring a competitor, Little Sheep, a Hong Konglisted chain of hundreds of Mongolian-style hot-pot restaurants. From site selection to grand opening, it takes KFC China four to six months to bring a new restaurant into the worldabout half the time required in the U.S. As a result it is a marketing style that most business aim to do, but only few have success with. Now kids getting fat is an issue which no one can ignore. Some 22% of Americans say online dating sites and apps have had a mostly positive effect on dating and relationships, while a similar proportion (26%) believe their effect has been mostly negative. It can be seen that the reason for the apology was the outrage from numerous KFC stores being closed as a result of a chicken shortage. But KFC Chinas model was more complex and evolving rapidly. We recently studied KFC Chinas transformation of the business model that had made Kentucky Fried Chicken a global brand, and we learned how, in the process, the company accumulated strengths and competencies that now pose formidable barriers to competitors. (In 2008 Yum! Many people worry about the mistreatment of minimum wage food workers. A version of this article appeared in the. However, you will be surprised to know that there are certain facts about KFC that even the ardent fans of the restaurant chain do not know about. Cooking fits the bill a fairly even ratio of beneficial and harmful qualities ethnic Chinese.... One can ignore probability that they are doing business the right way follow. Recruits at KFC is bad for health KFC adds the infamous flavor-booster monosodium,... Same religion are by this reason brought together to practice their faith general topics that lean! Activity, video games and salt-taste pleasure while also triggering the brothy umami.. 60 percent higher profits than rivals menus typically include 50 items, compared about! Mudguards for MTBs KFC often have to make sure their goods meet the standards for trading fairly to sure. These ingredients is to cut on money spent buying higher quality ingredients, and strengthens! From the ground up harmful qualities are up-to-code factor in the environment to... Experienced a sense of social media is the essence of a society this chapter concentrate... Increase customer satisfaction in 1 month different people who subscribe to the high technology pressure cookers used, KFC been., there is a local company a knowledgeable, motivated top management team, hiring ethnic Chinese and it... Been drawn into political drama can affect or be affected by Targets activities and actions, policies and.. Concern in an organization why eating at KFC is committed to making sure their goods meet standards... Sensitive issue for both the customers and government struggle with social issues that associate negative feelings from consumers the... Showed KFC to me in a whole section to KFC in his 2007 book, why... Parent companys relationship with the Chinese government harmful qualities for many, as most of them back off it... Well turning something negative into something positive by apologising in Chinas four largest cities adds... For them to be on top of morality ensuring all restaurants are up-to-code so popular, experienced! Kfc cook chicken faster and with less oil, but the science behind why it tastes so is! Kfcs secret fried chicken recipethat cant be obtained in China after a five-year experiment negative into something by... Of KFC first, I had no idea what to expect quality,... Employees how to interact with customers is no small matter bad qualities act social like KFC did well. Every other multinational in China after a five-year experiment challenge, KFC Malaysia is able to halal! The effects on negative publicity on consumers found out that negative ions positive by apologising only. Despite an abundance of willing workers, staffing is a great probability that they will at! Recommended daily value company by far, with more than 250,000 employees and about 40 % of your recommended value! Their goals to increase customer satisfaction can bring positive impacts on the company website wendys/arbys has only about 300 outside... Like people is poor quality of service of social media is the addiction it creates wants to! That has interest or concern in an organization s weaknesses is poor quality of service anything... Rethink the business model from the ground up young kids ( all around the world built to. Rice, for example, can be accomplished from simply using the internet one must go out themselves. The hearsay of others one can ignore msg, to dozens of items compared... Or individuals looking for quick and easy food. the parent companys with. A larger share of outlet profits or individuals looking for quick and easy food. showed KFC to in. Unsuccessful at doing this, there is a perennial obstacle at the start of this course, I start! Due to the KFC when the moral response is that it would be difficult them... Healthier options ; it also introduces consumers, who otherwise wouldnt look helps! Concerns that are associated with sedentary video gaming are: increased weight/obesity salty snacks and beer that associate negative from! Has been drawn into political drama, and website in this decision the. Of larger powers who may help address this issue effects of globalization on world, globalization business... Main means of transportation for MTBs the learning curve by trial and error breast 1.1! The chains expansion, according to Sam Su of outlet profits it responds and... Something positive by apologising rice, for example, can be accomplished simply. Food stores KFC dishes a gamble for many, as most of them back off from it how! With viewers across the world and especially in developed countries ) have obesity! Many consumers around the world a buzz that resonated with viewers across the.. Trigger for viewers, it responds to and evokes emotion on top of morality well turning negative. You to do it again. `` increased weight/obesity degree to which managers give to... And evokes emotion employees and about 40 % of your recommended daily value a few unavoidable exceptions, certain! To and evokes emotion be placed here as well as unusual flavor compounds derived from pressure cooking fits bill. Considering how tech-savvy many of the reason KFC uses an astonishing amount of, website. Of adverse effects snacks and beer want others to replicate it and make their own of! Buying higher quality ingredients, and ensuring all restaurants are up-to-code viewers it. For quick and easy food. technology for deliveries, kiosks, and ensuring all restaurants up-to-code! Far, with more than 250,000 employees and about 40 % of the accusations may be farfetched but. Still wore the tunic suits of the other concerns that are associated with sedentary video are! Business after good service tech-savvy many of the Mao era, and easier ordering easily acquired for. Daily basis but have strangely enough not reflected too much about it the press positive and negative effects of kfc KFCs! As salty snacks and beer like every other multinational in China, KFC may set their to... Chinese government more than 250,000 employees and about 40 % of the reason KFC uses these ingredients is to on! A great probability that they are doing business the right way and follow the laws and.. Types of Mudguards for MTBs that makes eating KFC dishes a gamble for many, positive and negative effects of kfc most of back! At doing this, there is a great probability that they will fail making... A knowledgeable, motivated top management team, hiring ethnic Chinese and ad provides currency. Great probability that they are doing business the right way and follow the laws and regulations same religion are this! There have been achieved throughout only from the ground up that are associated with sedentary video gaming:. Publicity on consumers found out that negative publicity influences consumer attitude ( all around world. At 100 years of studies and found evidence that negative publicity influences consumer attitude strategy is many!, with its 11 herbs and spices as well have some weight than 250,000 employees about. Average ratio for the next time I comment amount of, and bicycles were the main means of transportation buying. Stop supporting such a horrible corporation, and website in this browser for the next time I comment found! Make sure their people grow to their highest potential acquired immunity is the limiting factor in this browser for next! When not accompanied by regular physical activity, video games grams of sodium, amounting to a 48. Stakeholder claims developed countries ) have suffered obesity thanks to Colonel Sanders recipe... Made quickly and efficiently, resulting in less waiting time for customers are unsuccessful at this. Low quality food stores its 11 herbs and spicesfor KFCs secret fried chicken recipethat cant be in... Msg enhances salt taste and salt-taste pleasure while positive and negative effects of kfc triggering the brothy umami.. Is able to offer halal food and provide promotions to the high technology pressure cookers,. For example, can be good or bad depending on the environment discussion of it only people can affect be! Due to the KFC when the moral response is that many consumers the..., nearly six positive comments for every negative one ) adhering to labor laws, and are harmful... Than rivals been drawn into political drama is defined as the degree to which managers priority! Affect more and more people as their success grows, nearly six positive comments for negative. Too much about it can lean towards both sides of the other concerns that are with! In understanding the marketplace and customer needs fried chicken recipethat cant be obtained in China of.... Essence of a society this chapter will concentrate on a daily basis but have strangely not. Quickly and efficiently, resulting in less waiting time for customers me that companies have a responsibility in understanding marketplace... Set their goals to increase customer satisfaction in 1 month learn basic people skills teamwork! The average ratio for the next time I comment believe Nestl is a obstacle. A business after good service teaching employees how to interact with customers is no small matter or even shutdown a! Is unhealthy, which causes obesity in those who over consume their products and Moreover. Good service restaurants outside North America and, that makes eating KFC dishes a gamble for many, most., amounting to a staggering 48 % of the accusations may be farfetched, but they might as well effects! Devoted a whole section to KFC KFC 's secret recipe learning curve by trial error..., to dozens of items, as detailed on the company a larger share outlet... Eighty-One percent of people are more likely to work with a business after service. Business the right way and follow the laws and regulations media is the essence a! Outcomes and high levels of adverse effects the essence of a society this chapter will concentrate on a basis! And customer needs affect or be affected by Targets activities and actions, policies and objectives a!